Get Emails Out Of Spam

Varun from The eCommerce Marketing Newsletter here.

You can have the best email copy, the best offer, and the best design—but if your emails aren’t landing where they should, none of it matters.

Deliverability is the difference between making money and getting ignored.

Here’s the breakdown:
✅ Primary inbox = You’re winning.
⚠️ Promotions tab = Still okay, but not ideal.
🚨 Spam folder = Game over.

If your emails never make it to the inbox, it’s usually because of poor authentication, heavy images, bad list management, or spammy triggers.

Here’s how to fix it:

1. Email Authentication: DKIM, DMARC & SPF

If you want your emails to land in the primary inbox, authentication is non-negotiable.

Set up DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting & Conformance), and SPF (Sender Policy Framework).

These authenticate your emails, proving to inbox providers that you're a legit sender—not some random spammer.

• SPF: Prevents email spoofing by verifying the sending IP.

• DKIM: Adds a digital signature to prove your email wasn’t tampered with.

• DMARC: Tells inbox providers what to do if SPF/DKIM fail (reject, quarantine, or allow).

Without these, your deliverability is trash—don’t skip this step.

2. Optimize Images: Compression & Live Text

If your email is just a giant image, Gmail and Outlook will flag it as spam. Keep file sizes low and use live text instead of embedding everything in an image.

• Use TinyPNG (or a similar tool) to compress images without killing quality.

• Use live text instead of embedding text into images—this helps spam filters recognize your content.

• Keep total email weight under 100KB—heavy emails get throttled.

Faster load times + better rendering = higher deliverability.

3. Double Opt-In: When & When Not to Use It

Normally, I don’t recommend double opt-in because it kills about 30% of potential subscribers.

However, if your deliverability is bad, double opt-in can clean up your list and improve inbox placement.

When to use it:
✅ If you're getting lots of spam complaints
✅ If you have a ton of unengaged subscribers
✅ If your emails keep going to spam

When to skip it:
❌ If your open rates & deliverability are solid
❌ If you’re scaling fast and want more leads in the funnel

Choose based on your deliverability health.

4. Never End Up in Spam

Here’s how to stay out of the spam folder:

• Warm up your sending domain (don’t blast 50K emails on day one).

• Avoid spammy words ("Free!!!", "Urgent!!!", "Claim Now!!!").

• Use a real sender name (not "[email protected]").

• Make unsubscribing easy—if people can’t opt out, they’ll mark you as spam.

• Monitor your engagement—low open rates = a fast track to the spam folder.

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Some Helpful Links

🔹 The 4 EASIEST Ways to Boost Email Revenue in Just 60 Seconds
🚀 Want to increase your email revenue fast? Learn 4 quick fixes in under a minute—no fluff, just results. Watch here

🔹 How I'd Fix This Struggling 6-Figure eCommerce Brand (Live Unedited Audit)
⚠️ Sales not where they should be? Watch me break down & fix a struggling eCom brand—live & unedited. Check it out

🔹 Product Drop Guide (FULL)
🔥 Want to turn a product drop into a revenue machine? This guide shows you how to make a week’s worth of sales in hours. Read now

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈