How do I write for urgency without sounding spammy?

Varun from The eCommerce Marketing Newsletter.

Creating urgency in your emails can drive conversions, but if done wrong…

It feels desperate and pushy.

Here’s how to strike the right balance.

1. Action-Oriented Copy That Feels Natural

Instead of screaming “LAST CHANCE!!” in all caps, use language that naturally nudges action:

• “Stock is running low—secure yours before it’s gone.”

• “Your exclusive access ends tonight—don’t miss out.”

• “We’re closing orders soon—grab yours while you can.”

It’s about guiding the reader, not pressuring them.

2. Genuine Scarcity & Deadlines

Fake urgency kills trust. If you say an offer expires, it should actually expire. Use:

• Real-time stock updates

• Limited spots for exclusive access

• Time-sensitive bonuses for action takers

Tie urgency to something real, and customers will believe it.

3. Urgency Without the Gimmicks

Urgency works best when combined with value. Instead of just saying "Hurry!", explain why they should act now:

• "Order today and get it before the weekend."

• "Early birds get priority shipping—secure yours now."

• "This deal is only for our best customers—act fast before it’s gone."

No spam. No tricks. Just urgency done right.

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Some Helpful Links

🔹 Copywriting is getting less effective… so what actually works now? Watch this → YouTube

🔹 Want a quick win? Here are the 4 easiest ways to boost email revenue in just 60 seconds → Watch now

🔹 Are you sending too many or too few emails? Here’s how to get the perfect send frequency → Read here

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

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What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

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