How To Craft A High-Converting Pop-Up.

Varun from The eCommerce Marketing Newsletter, today we are talking about pop up forms.

A well-optimized pop-up can significantly grow your email list and boost revenue.

But most brands get them wrong—either annoying visitors or failing to capture attention.

Here’s how to craft a high-converting pop-up.

1. Irresistible Offers That Get Sign-Ups

Your pop-up needs to answer one question: Why should they give you their email?

• Discounts work, but not always—test free shipping, VIP access, or exclusive content.

• Unique perks like early access to product drops or a giveaway entry can outperform generic 10% off offers.

• Keep it clear: “Get 15% off your first order” beats “Sign up for our newsletter.”

2. Timing Is Everything

A pop-up that appears too soon feels aggressive. One that shows too late loses the moment.

• Exit intent: Capture visitors just before they leave.

• Time delay: 5-10 seconds is ideal for engaged visitors.

• Scroll-based triggers: Show the pop-up after a user has engaged with the page (e.g., 50% scroll).

Test different triggers to see what works best for your audience.

3. Reducing Friction for More Sign-Ups

The easier it is to sign up, the more people will do it.

• Ask for only an email at first—name, phone, and birthday can come later.

• Avoid captchas or complicated steps.

• Use a one-click close option to prevent frustration.

Make the process seamless, and more visitors will opt in.

4. Design That Captures Attention (Without Annoying Users)

A pop-up should stand out but still feel on-brand.

• Contrast: Use colors that pop but match your aesthetic.

• Minimal text: Get straight to the point—1-2 sentences max.

• Mobile-friendly: Ensure the form is easy to close and doesn’t cover the entire screen.

A well-designed, well-timed pop-up with a strong offer can turn passive visitors into email subscribers (and long-term buyers).

>> Watch this breakdown on high-converting pop-up forms and start capturing more emails today: Watch here

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Some Helpful Links

Your pop-ups aren’t converting? Here’s how to fix them. 👇

Watch this breakdown on high-converting pop-up forms and start capturing more emails today: Watch here

How I Can Help

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What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈