How We Generated $105K in 20 Hours with a VIP Priority Access Drop

Varun from The eCommerce Marketing Newsletter, we’re back at it.

Most brands leave money on the table by treating product drops like a regular launch.

But when you turn it into an exclusive VIP event, that’s when the real magic happens. We pulled in $105,000 in just 20 hours using a Priority Access Drop Strategy—and here’s how you can do it too.

Step 1: Build the Hype & Gatekeep Access 🔥

Before the drop, you need to grow and segment your list with priority access only for VIPs. This means:

✅ Set up all your flows (Welcome, Abandonment, Post-Purchase) so the funnel is airtight
✅ Use list growth tactics (pop-ups, landing pages, SMS opt-ins) to collect emails early
✅ Send customers to a VIP sign-up form that’s only available through email

This creates FOMO like crazy—people want in just because they can’t get in unless they’re on your list.

Step 2: Drop the Code & Watch the Sales Explode 💰

Once the hype is at an all-time high, it’s time to unleash the drop:

🚀 On drop day, send the VIPs a private access code
🔥 Make it clear that stock is limited, and once it’s gone, it’s gone
💥 Watch insane sales roll in within hours

This strategy drives urgency, rewards your engaged customers, and prints cash on demand.

Some Helpful Links

👉 See the full breakdown: How We Added $2.1M in Revenue to an eCommerce Brand

👉 From $500/mo to $200K/mo – See how we scaled this brand to insane numbers 💰💰 → Check it out

👉 Most brands test the wrong things. If you want real results from A/B testing, stop focusing on the micro and start testing the macro. Let me break it down for you. 🤏 → Read more

Reply to this email if you have any questions or any content you want covered in the future!

Warmly,

Varun

P.S. If your ecommerce brand is doing more than $50k each month and you're interested in a free email strategy consultation with me, schedule a call here »