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How You Can Leverage AI For eCom Email Marketing
Everything Is Changing.

The eCommerce Marketing Newsletter
Hey! Varun from The eCommerce Marketing Newsletter here.
ChatGPT-4o is here—and it’s fast, intuitive, and ridiculously good at tasks we used to spend hours on.
Whether you're running email for your own brand or dozens of clients, here's how to use 4o to make your email marketing sharper, faster, and more profitable.
1. Speedrun Your Email Strategy
With GPT-4o’s improved reasoning and context memory, you can now build entire email strategies in minutes.
Ask for full campaign calendars, targeting logic, and even content ideas based on previous sales data or trends.
Prompt:
"Plan a 3-week email campaign for an athleisure brand launching a new product line. Include ideas for value emails, conversion emails, and re-engagement."
2. Write Hyper-Relevant Segmented Copy
GPT-4o understands nuance better than ever. You can feed it audience segments and get perfectly tailored messaging.
Example: Need different messaging for first-time buyers vs. VIPs?
4o can generate copy in the tone, offer style, and urgency level each group responds to best—without sounding robotic.
3. Level-Up Testing With Variants
Instead of guessing what will work, use GPT-4o to generate 3–5 solid copy or subject line variants instantly, each with a slightly different angle (urgency, storytelling, curiosity, value-first, etc.).
Pair it with your ESP’s A/B testing, and your testing velocity goes up 5x.
4. Design + Write Emails on Autopilot
Use ChatGPT-4o to generate both the copy and the wireframe structure of your email.
Here’s a quick example for a fictional skincare brand:
🧴 Skintide – New Launch Email (Hero Section)
Headline:
Your Glow Just Got an Upgrade
Subheadline:
Introducing the 3-in-1 Radiance Serum—hydration, brightening, and smoothing in one bottle. 100% vegan, dermatologist approved.
CTA Button:
[ SHOP NOW ]
Hero Image:
A clean white background with the product bottle centered, a light halo effect, and droplets of serum suspended mid-air.
AI:

Not the greatest (but could get really good very soon)
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Some Helpful Links
→ Why infographics crush long copy in emails:
Watch this breakdown
→ Step-by-step welcome series guide:
Set yours up right
→ Get 4x more revenue from your A/B tests:
Here’s how
How Helpful Was This Email? |
How I Can Help
Interested in having us handle your email & SMS marketing fully done for you
Schedule a call here: runjmedia.com
Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.
Book a call here: runjmedia.com/book-in-page
What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)
Warmly,
Varun
Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.