"Just send more emails" is wrong

Hello, it’s Varun from The eCommerce Marketing Newsletter.

You might think the secret to growing your email list is sending more emails, but the truth is… it’s about sending the right emails. 🎯

A lot of eCommerce brands make the mistake of blasting daily emails with generic messaging and offers.

This only leads to annoyed customers, unsubscribes, and a burnt-out list.

The real issue?

Relevancy. 

When you focus on sending emails that matter, your customers will pay attention.

Behavior-Based Triggers Are Key

When you send emails is just as important as what you send. Trigger-based emails—those based on your customer’s actions—are far more effective than random sends. For example:

• Abandoned cart reminders

• Post-purchase follow-ups

• Re-engagement for inactive users

By tailoring your emails to customer behavior, you’ll see higher engagement and sales.

Offers That Actually Have Urgency

Sending emails with "last chance" offers every week might seem like a way to boost sales, but that tactic can make your emails lose credibility. 🚨

Instead, create offers that genuinely feel urgent:

• Limited-time sales tied to real events or seasons

• Exclusive deals for loyal customers

• Product restocks after being sold out

These types of offers will resonate with your audience and drive meaningful action.

Content People Actually Want

Your emails don’t need to be all about sales. Content that educates, tells a story, or offers exclusivity will keep your audience engaged and ready to take action.

Think of content like:

• How-to guides

• Behind-the-scenes stories

• Exclusive sneak peeks

This keeps customers coming back and strengthens your relationship with them.

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Some Helpful Links

Get the full story and discover why this rant is a must-read! 🔥 Check it out now.

Stop losing sales! Watch this video to learn the perfect checkout abandonment flow and boost your conversions. 💡 Watch Now.

Forget traditional copywriting! Find out what actually works in today’s market. Watch Now.

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈