Scaling Your Backend Flows for Maximum Revenue

Hey hey, it’s Varun from The eCommerce Marketing Newsletter.

Today we’re diving deep into scaling your backend flows—because if you’re not maximizing your email & SMS revenue, you’re literally burning cash.

Most brands focus too much on the front-end, spending thousands on ads, but your real money is in your existing audience.

A dialed-in backend = higher LTV, repeat purchases, and cash flowing in on autopilot.

Let’s break it down:

1️⃣ Flows You NEED

If you’re not running key automated flows, you’re leaving money on the table. At minimum, you need:

• Welcome Series – Convert new subs into buyers ASAP.

• Abandoned Cart – Recover lost sales with urgency.

• Post-Purchase – Keep buyers engaged & increase LTV.

• Winback – Reignite cold leads and bring them back.
  Without these, you're running at half speed.

Take a look here for the rest:

2️⃣ More Volume = More Revenue

Most brands don’t email enough. You need consistent touchpoints to stay top-of-mind.

• Increase send frequency (without spamming).

• Use VIP drops & exclusive offers to boost engagement.

• Segment & retarget non-buyers aggressively.
  More volume = more sales. Simple.

3️⃣ Optimize & Scale

Once your flows are running, it’s time to optimize.

• A/B test everything (subject lines, offers, timing).

• Refine segmentation to send the right message to the right people.

• Leverage AI & automation to remove guesswork.
  The goal? Higher conversion rates, lower churn, and never-ending buyers.

Some Helpful Links

Learn how to create thousands of never-ending buyers on autopilot (Every Single Backend Flow You Need To Setup)→ Check it out

Get 4x more revenue from your A/B tests → See the full guide

Reply to this email if you have any questions or any content you want covered in the future!

Warmly,

Varun

P.S. If your ecommerce brand is doing more than $50k each month and you're interested in a free email strategy consultation with me, schedule a call here »