The 3 Pillars Behind Every $20K+ Email Campaign

Varun from The eCommerce Marketing Newsletter.

You can have the best offer in the world—but if no one opens your emails or if the wrong people are on your list, none of it matters.

After running thousands of campaigns, I’ve realized every winning email comes down to 3 core things:

List Quality. Deliverability. Content.

Miss one? The whole campaign underperforms.
Let’s break down each pillar so you can maximize revenue every time you hit send.

1. Great List Quality

If your list is full of cold, disengaged, or uninterested people… your open rate will tank and your campaign won’t convert.

What matters more than list size?

• Recent engagement (opens, clicks, buys)

• Purchase history and intent

• Clean segmentation (no more blasting everyone)

Focus on curating your list, not growing it blindly.

2. Great Deliverability

It’s simple. If your emails go to spam, they don’t get opened.

Ways to keep your sender reputation high:

• Don’t send to ghost subscribers

• Warm up new domains slowly

• Monitor spam traps and bounce rates

• Use plain text + image balance wisely

Good deliverability isn’t sexy, but it prints money.

3. Great Content

Once you land in the inbox, the content is what does the heavy lifting.

What makes content great?

• A strong hook in your subject line

• Value-based storytelling

• Clear CTA (no confusion, no clutter)

• Design that guides the eye, not distracts it

Great content doesn’t scream “buy now”—it builds trust.

4. Put It All Together

A high-converting campaign is never built in isolation.

✅ Clean, responsive audience
✅ Emails that reach the inbox
✅ Content people actually want to read

That’s the system behind 6-figure email campaigns.

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How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

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What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈