The Exact Systems You Need to Scale Your eCommerce Brand

Email Marketing in 2025

The eCommerce Marketing Newsletter

Varun from The eCommerce Marketing Newsletter.

Email marketing isn’t just about sending emails—it’s about having a system that maximizes revenue on autopilot.

Here’s what you need to dominate in 2025:

1️⃣ End-To-End Backend Flow System

Most brands leave money on the table by not addressing every part of the customer journey. Your flows should cover:
✅ Welcome Series
✅ Abandoned Checkout
✅ Post-Purchase Upsells
✅ Winback & Replenishment
✅ VIP & Loyalty Sequences

Every touchpoint matters—this is where real revenue is made.

2️⃣ In-Depth Hyper-Personalized Customer Journeys

One-size-fits-all emails don’t cut it anymore. You need to:
- Segment based on behavior, purchase history & engagement
- Send dynamic, personalized content (not just {FIRST NAME})
- Use predictive analytics to send the right message at the right time

3️⃣ Personalized Strategy That Actually Converts

Your email marketing strategy should be tailored to your brand and audience—not a generic template.
- Find out what your customers respond to
- Test different angles, offers, and creatives
- Adjust based on real performance data

4️⃣ Consistent Monthly Campaigns

Flows are great, but regular campaigns keep your list engaged and buying.
- At least 8-12 campaigns per month
- Product launches, promotions, storytelling & education
- Mix value-driven content with high-converting sales emails

5️⃣ Macro-Based Optimizations

Your email marketing should always be improving.

Key levers:
- A/B testing on subject lines, send times & content
- Tracking revenue per recipient (RPR) & deliverability rates
- Optimizing email structure for maximum engagement

6️⃣ A1 Email Deliverability

None of the above matters if your emails land in spam.
✅ Maintain a clean, engaged list
✅ Follow best practices for domain authentication (SPF, DKIM, DMARC)
✅ Monitor sender reputation & adjust as needed

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Some Helpful Links

FULL Flow Guide – Every flow you need to add for never-ending buyers on autopilot 👉 Read here

Watch the Video Breakdown – Step-by-step guide on building high-performing flows 👉 Watch here

Get 20+ FREE Email Templates – Create 50+ high-converting emails for your eCom brand 👉 Download here

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How I Can Help

  1. Interested in having us handle your email & SMS marketing fully done for you

    Schedule a call here: runjmedia.com

  2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

    Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.