The Silent Revenue Killer

Back at you again, it’s Varun from The eCommerce Marketing Newsletter.

Let me tell you a quick story about abandoned checkouts and deliverability. Two seemingly unrelated issues—but both can tank your revenue if ignored.

🛒 The Abandoned Checkout That Could Have Been Saved

Imagine this: A customer spends 20 minutes browsing your site, curating the perfect cart. They make it to checkout… and then disappear.

What happened? Maybe they got distracted. Maybe they weren’t sure about your shipping costs.

Now here’s the kicker: You had the chance to win them back.

But if your abandoned checkout email didn’t land in their inbox—or wasn’t compelling enough—they’re gone for good.

That’s money just sitting there, waiting to be claimed.

📩 Deliverability: The Silent Revenue Killer

Let’s be real: It doesn’t matter how brilliant your email strategy is if your emails never make it to the inbox. Poor deliverability means lower open rates, fewer clicks, and wasted effort.

Some common culprits?

• Overloading emails with links or images.

• Neglecting to clean your email list regularly.

• Using shady subject lines that scream “spam.”

Without proper deliverability practices, even your best campaigns won’t stand a chance.

🔑 What You Can Do Right Now

• Start treating abandoned checkouts like a second chance, not a lost cause.

• Focus on deliverability—it’s the foundation of every successful email campaign.

• Optimize your flows so customers are met with irresistible reasons to come back.

Some Helpful Links

• 🛠 3 Must-Do Deliverability Practices We Use with Clients
  Check them out here

• 🎥 How to Prevent Abandoned Checkouts in 2025
  Watch the guide here

• 📝 Case Study: How We Quadrupled Abandoned Checkout Recovery Rates
  Read the full story here

Don’t let abandoned checkouts or bad deliverability steal your revenue. These fixes don’t just boost sales—they transform your entire email strategy.

Reply to this email if you have any questions or any content you want covered in the future!

Warmly,

Varun

P.S. If your ecommerce brand is doing more than $50k each month and you're interested in a free email strategy consultation with me, schedule a call here »