They left something behind..

Hey there, Varun from The eCommerce Marketing Newsletter here.

"Should I be sending multiple emails after someone leaves my site?"

An eCom founder asked me this the other day after replying to my email.

My answer? One email is enough—anything more feels intrusive. 

Here’s how to do it right.

1️⃣ Site Abandonment: Why They Leave

Customers leave for all sorts of reasons—hesitation, distractions, or just needing more time.

Your job isn’t to spam them but to remind them why they were interested in the first place.

The right approach brings them back without pushing them away.

Steal this one below:

2️⃣ One Email, No Spam

One well-timed email does more than three desperate ones.

Keep it simple: show the product they viewed, answer objections, and (if it makes sense) offer a gentle incentive.

Too many emails?

That’s how you land in spam, not in sales.

3️⃣ The Right Timing & Offer

Send it within a few hours or 30 mins while their interest is fresh.

A best-seller?

Let them know stock is low. A high-ticket item?

Offer an easy payment plan.

Make it about them—not just the sale.

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Some Helpful Links

Learn to build every single flow in Klaviyo → Step-by-step guide

$2,400,000+ in revenue from just $2 → Full breakdown here

How to prevent abandoned carts (Checkout Flow Guide) → Watch now

How I Can Help

1. Interested in having us handle your email & SMS marketing fully done for you

   Schedule a call here: runjmedia.com

2. Get high-converting automated email flows set up for your e-commerce brand with a one-time payment – if we don’t beat your current purchase rate, you’ll get a full refund.

   Book a call here: runjmedia.com/book-in-page

What’s on your mind? Hit reply and let me know what questions you have or topics you'd love to see covered! (I answer everyone)

Warmly,

Varun

Attention — Is your eCom brand making $40K+ per month? If so, let’s chat—I’m offering a free audit, letting you know exactly where you’re currently leaving revenue on the table & actionable steps to improve.

Schedule a call here 👈