Why so many eCommerce brands fail miserably

Hey, it’s Varun from The eCommerce Marketing Newsletter.

Let’s talk about the elephant in the inbox—why so many eCommerce brands fail miserably at email and SMS marketing. It’s costing you big time, and it’s time to fix it.

💸 1. The Money You’re Leaving on the Table

Most brands treat email and SMS as afterthoughts. But the truth? Every poorly optimized flow or missed campaign is cash slipping through your fingers.

• Abandoned carts with weak follow-ups = lost sales.

• Welcome sequences that don’t engage = wasted first impressions.

Email and SMS aren’t just “nice to have”—they’re your highest-ROI channels. If you’re not squeezing every ounce of potential out of them, you’re losing revenue daily.

🧠 2. Lack of Know-How

Let’s be real—most brands don’t know what they’re doing.

• How many emails should be in your abandoned cart flow?

• When’s the best time to text your customers?

• Are you personalizing or just spamming?

Without a clear strategy, you’re flying blind. And guess what?

Your competitors who do understand these things are eating your lunch.

🛠 3. Relying on Jack-of-All-Trades Teams

Here’s the harsh truth: One person can’t do it all.

To nail email and SMS, you need a specialized team:

• A copywriter to craft compelling messages.

• A designer to make your emails visually irresistible.

• A strategist to map out flows and campaigns.

• A technician to ensure flawless execution.

If you’re relying on someone who’s “pretty good at everything,” you’re not just leaving money on the table—you’re leaving it in your competitor’s pocket.

Some Helpful Links

• 📄 Every Single Flow You Need to Scale by Millions Annually
  Check out the guide here

• 📊 Some Metrics to Split Test Today
  See the list here

• ❌ Why Your Current Flows Aren’t Performing (5 Reasons)
  Read this breakdown

Don’t let email and SMS failures hold you back. Fix them, and you’ll see the results instantly.

Reply to this email if you have any questions or any content you want covered in the future!

Cheers,

Varun

P.S. If your ecommerce brand is doing more than $50k each month and you're interested in a free email strategy consultation with me, schedule a call here »